MEET THE DDMA BOARD

Isaac Wasilefsky is the co-owner and head ice cream maker of Chelsea’s Cashew Creamery, a family business he started with his mother. Since opening their shop in Downtown Dunedin, Isaac continues to be active in the DDMA, Dunedin Chamber of Commerce, as well as participating in various City of Dunedin initiatives and committees. He is dedicated to seeing the Dunedin community grow by working with various stakeholders who live, work, and enjoy this city as much as he does.

Contact: President@DunedinMerchants.com

Heather Steele, EA, CAA – current partner with Coastal Tax Partners – born and raised in southern California, I started out in the hospitality/hotel industry as a controller. Started Steele Tax Inc., in 2004 in CA.  I now have clients all over the world from small companies to businesses with over 400 employees.  As a current resident, and business owner, I look forward to working with the DDMA, and helping Dunedin thrive!

Dena Leigh is the Executive Chef and co-owner of Corvo Bianco Wood Fired Cookery in Dunedin Florida located on the Pinellas trail. They are an ingredient and method driven company. They pride themselves on offering the best quality personally sourced ingredients and preparing them in a manner that helps to give their customers a truly intoxicating eating experience. 

Dena has been cooking for 25+ years. Starting her career as a teenager in a wood fired pizza restaurant, attending the Culinary Institute of America in Hyde Park, NY, and furthering her career by working and cooking in Italy, New York, Rhode Island and Florida.  She fell in love with and moved to Dunedin, Florida 8 years ago with her husband and business partner Joshua, who is a Dunedin native. They joined the Downtown Dunedin Merchants Association upon opening their business and she joined the board soon after. She has a love for her town and bringing other people in to enjoy its beauty, culture and food and beverage scene. 

Co-owner of Blur Nightclub,  325 Main St.

I am on the DDMA  board of directors, and have enjoyed many years of working with our Dunedin Community. 

Angela Bittaker, General Manager at the Beso Del Sol Resort- Dunedin.  Angela is such a fan of Dunedin, FL. How can you not be?!  Originally born and raised in upstate NY, moving to Florida in 2007.  She was fortunate enough to have the opportunity to work on Honeymoon Island, and that is when she was first introduced to Dunedin and when she knew how special Dunedin was. With over 23 years in the hospitality industry, she is  looking forward to seeing Dunedin continue to flourish as a prominent community in Pinellas County. She loves the family feel that Dunedin fosters having three wonderful children, two bonus (equally wonderful) children, an amazing husband and many fur babies to love.  She looks forward to meeting you and working with you and your businesses to build those connections that will spur ideas and help us to spread the word that Dunedin is the place to be!!  

Zach Feinstein brings a wealth of industry knowledge and entrepreneurial spirit to his role as a board member of the Dunedin Merchants Association. Born and raised in Dunedin, Zach's roots run deep in this community; he's a proud alumnus of San Jose Elementary, Dunedin Middle School, and Dunedin High School.

Upon embarking on his professional journey, Zach quickly made his mark on the restaurant industry. He has the distinction of being the youngest district manager in Burger King history, leading the #1 district in the U.S. based on Key Performance Indicators (KPIs) and sales. Recognizing Zach's unique talent and potential, Burger King created a department specifically for him to assist franchises with over $1 billion in top-line revenues in rejuvenating their businesses.

Zach's pursuit of continuous improvement led him to earn his Six Sigma certification from McKinsey while still at Burger King, further equipping him with analytical skills and a comprehensive understanding of business operations.

Returning to his roots in Dunedin, Zach, along with his wife Christina, purchased The Black Pearl, marking the beginning of their journey in independent restaurant ownership. Zach then became the youngest restaurateur in Tampa Bay from 2014 to 2017. He now operates four restaurants under three distinct brands, under the Feinstein Group (TFG), which has amassed over 100 awards since its establishment in 2014.

In addition to his restaurant operations, Zach offers consulting services in the areas of business strategy, labor optimization, restaurant/retail standard operating procedures (SOP) and infrastructure, data analysis, employee retention, and company culture.

Honoring his numerous contributions and relentless dedication to his profession, Zach was recently awarded the prestigious Tampa Bay Business Journal 40 Under 40 award. He is an active participant in several boards, contributing his expertise and insights to help businesses and the community thrive.

Zach Feinstein is not just a successful businessman; he is a community member invested in the growth and prosperity of Dunedin. His vision, operational excellence, and community spirit make him an invaluable asset to the Downtown Dunedin Merchants Association.  

A high-touch individual known for his extensive market knowledge and his unmatched devotion to clients, Michael's success is based almost exclusively on positive referrals. He earns the respect of his clients by working tirelessly on their behalf and by always offering them candid advice.

Michael is highly dependable, passionate, and honest with the ability to document exceptional client satisfaction and customer service. Excellent builder of professional relationships with colleagues, clients, and supervisors. Ability to adapt and relate to different cultures and environments. Understanding of how to keep customers coming back!